Transnational Firms and the Knowledge Structure: The Case of the Walt Disney Company

This paper demonstrates how the study of knowledge can strengthen the analysis of transnational corporations and globalisation through the case of the Walt Disney Company. Disney is emblematic because its prosperity is founded on both global and intergenerational reception, integration and consumption of its products and its imageries. Its transnational preponderance is observed by taking into account its socio-economically grounded power, its intertwined material and ideational universes and its multilayered knowledge structuring. Based on cultural studies methods, world-economy theories and sociological conceptual tools, we assess the Disney Company's ability to structure collective imagination, to orient behaviour and to favour new practices through its media contents, its entertainment activities and its diversified by-products. Consequently, this makes it possible to consider the material and ideational extent of the power of the company. Finally, the specific aspects of the knowledge structure are stressed, particularly its inherent inertia, its geo-cultural dynamics, its co-evolution with material structures and its polarisation around specific symbols, narratives and objects. By doing so, this research contributes to the intersection between the new field of Cultural Political Economy and International Political Economy in the context of globalisation of ideas and identities.     

Book reviews

Susan Eisenhower (ed.), NATO at Fifty: Perspectives on the Future of the Atlantic Alliance. Washington, DC: Center for Political and Strategic Studies, 1999. Pp.242, endnotes, no index. $22. ISBN 0–9670233–0‐0.

W. R. Smyser, From Yalta to Berlin: The Cold War Struggle over Germany. New York: St Martin's Press, 1999. Pp.496, 6pp. illus., index. $29.95. ISBN 0–3120–6605–8.

Jean Yves Carlen, Steve Duchêne and Joël Ehrhart, Ibrahim Rugova: Le frêle colosse du Kosovo [Ibrahim Rugova: The Frail Colossus of Kosovo]. Paris: Desclée de Brouwer, 1999. Pp.149, no index. FF78. ISBN 2–220–04392–4.

Gabriel Gorodetsky, Grand Delusion: Stalin and the German Invasion of Russia. New Haven, CT: Yale University Press, 1999. Pp.424, notes, bibliog., index. $29.95. ISBN 0–300–07792–0.     

Computation of likelihood ratios in fingerprint identification for configurations of any number of minutiae

Recent court challenges have highlighted the need for statistical research on fingerprint identification. This paper proposes a model for computing likelihood ratios (LRs) to assess the evidential value of comparisons with any number of minutiae. The model considers minutiae type, direction and relative spatial relationships. It expands on previous work on three minutiae by adopting a spatial modeling using radial triangulation and a probabilistic distortion model for assessing the numerator of the LR. The model has been tested on a sample of 686 ulnar loops and 204 arches. Features vectors used for statistical analysis have been obtained following a preprocessing step based on Gabor filtering and image processing to extract minutiae data. The metric used to assess similarity between two feature vectors is based on an Euclidean distance measure. Tippett plots and rates of misleading evidence have been used as performance indicators of the model. The model has shown encouraging behavior with low rates of misleading evidence and a LR power of the model increasing significantly with the number of minutiae. The LRs that it provides are highly indicative of identity of source on a significant proportion of cases, even when considering configurations with few minutiae. In contrast with previous research, the model, in addition to minutia type and direction, incorporates spatial relationships of minutiae without introducing probabilistic independence assumptions. The model also accounts for finger distortion.     

The Paradox of Anti-Americanism: Reflection on the Shallow Concept of Soft Power

This article deals with the seeming paradox of lasting American power and global anti-Americanism, which brings into question the relevance of the concept of soft power. Indeed, discontent over the current hegemon does not affect the consumption of its goods and the diffusion of its symbols. The contradiction results from the state-centric perspective of traditional scholars which does not shed light on the diverse aspects of American supremacy. In addition, Nye's notion of soft power does not stress the shaping of foreign societies by non-state actors and thus their important role in American predominance. As a consequence, the concept of soft power will be revised in order to reduce its “shallowness” and highlight the constraining aspect of today's prominent power.